As the lead designer, I helped shape the brand identity for Metrolinx Capital Communications, bringing a fresh and energetic look to all materials — from print and social to signage and animation. The bright, colourful style captures a sense of openness and optimism, making the brand feel approachable and human. I developed the brand guidelines and have continued refining the visual system over the years, ensuring it grows and adapts while staying true to its playful, uplifting spirit.